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Australian EB Games ad "Man's Guide to Trading" is horribly sexist

As always, I'm horribly busy and don't have much time to comment in-depth on this, but it came to my attention today on Twitter that EB Games here in Australia is now showing this ad in its stores. Needless to say, I'm disguisted, outraged, etc., but what I'm must curious about is what you all think! Has there been a similar campaign in the United States or elsewhere? 

Apparently there will be a woman's guide coming as well, but I don't expect it to be any better. Most likely it will show a desperate wife trading in her husband's games behind his back so she can snag the latest iteration of Cooking Mama.


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